Core Recipient Organizations

These are organizations to which Norman and Ruth Peale were deeply committed. They continue to be at the center of the Peale Foundation’s recipient organizations.

Guideposts was co-founded in 1945 by Dr. Norman Vincent Peale and Ruth Stafford Peale. They envisioned an organization that would help people from all walks of life achieve their maximum personal and spiritual potential. Guideposts is now known for its uplifting, faith-affirming publications, including the flagship inspirational magazine, Guideposts. Through its award-winning magazines, best-selling books, OurPrayer network, and Outreach Ministry programs, it illuminates the power of faith and prayer to transform ordinary lives.


The Blanton-Peale Institute and Counseling Center is an accredited post-graduate educational institute and mental health service organization founded in 1937 by internationally renowned Rev. Dr. Norman Vincent Peale, author of The Power of Positive Thinking and minister at New York City’s Marble Collegiate Church, and the eminent psychiatrist Dr. Smiley Blanton who had trained in psychoanalysis in Vienna with Sigmund Freud.

Blanton-Peale was established to address the challenges of contemporary life by bringing together the insights of psychology and psychiatry and the wisdom of the great spiritual traditions, in order to help individuals flourish and make the world a healthier place.


Founded in 1955, the Pittsburgh Experiment is a non-denominational Christian ministry whose mission is to meet people in the workplace where they are - both physically and spiritually - to draw them closer to Jesus through authentic relationships and conversations about life and faith. Through the organization’s primary ministry, “Experimenters” meet in Small Groups at appointed times and places throughout the region to share their concerns about life with one another, to love each other despite their struggles and failings, and to encourage one another with how God is transforming their lives. Norman and Ruth Peale’s son-in-law, Rev. Paul Everett served as the organization’s executive director (1969-95).


Dr. Peale served for 52 years as senior minister with the hard work of his devoted wife, Ruth, he helped transform Marble into one of the world’s great churches. He created newspaper columns, radio and TV shows, and authored 46 books. Marble’s Sunday attendance leapt from 300 to over 3,000. The couple’s legacy lives on today through the Peale Center and Guideposts. A life-sized bronze statue of Dr. Peale, sculpted by John M. Soderberg, was installed in the Fifth Avenue churchyard in 1998 to mark the 100th anniversary of his birth