Core Recipient Organizations
These are organizations to which Norman and Ruth Peale were deeply committed. They continue to be at the center of the Peale Foundation’s recipient organizations.
Guideposts was co-founded in 1945 by Dr. Norman Vincent Peale and Ruth Stafford Peale. They envisioned an organization that would help people from all walks of life achieve their maximum personal and spiritual potential. Guideposts is now known for its uplifting, faith-affirming publications, including the flagship inspirational magazine, Guideposts. Through its award-winning magazines, best-selling books, OurPrayer network, and Outreach Ministry programs, it illuminates the power of faith and prayer to transform ordinary lives.
Blanton-Peale Institute & Counseling Center is an accredited post-graduate educational institute and mental health service organization founded in 1937 by internationally renowned Rev. Dr. Norman Vincent Peale, author of The Power of Positive Thinking and minister at New York City’s Marble Collegiate Church, and the eminent psychiatrist Dr. Smiley Blanton who had trained in psychoanalysis in Vienna with Sigmund Freud.
Blanton-Peale Institute & Counseling Center provides affordable holistic mental health care to people representing the full diversity of New York City. It amplifies this impact by training mental health professionals, leaders, and other caring people with the tools of psychology, mental health, and spirituality.
The mission of the American Bible Society is to make the bible available to every person in a language and format each can understand and afford so that all people may experience its life-changing message. Ruth Stafford Peale was a Society board member for more than 50 years. Elizabeth Peale Allen has also served as a board member, officer and advisor for several terms.
Founded in 1955, the Pittsburgh Experiment is a non-denominational Christian ministry whose mission is to meet people in the workplace where they are - both physically and spiritually - to draw them closer to Jesus through authentic relationships and conversations about life and faith. Through the organization’s primary ministry, “Experimenters” meet in Small Groups at appointed times and places throughout the region to share their concerns about life with one another, to love each other despite their struggles and failings, and to encourage one another with how God is transforming their lives. Norman and Ruth Peale’s son-in-law, Rev. Paul Everett served as the organization’s executive director (1969-95).
Dr. Peale served for 52 years as senior minister with the hard work of his devoted wife, Ruth, he helped transform Marble into one of the world’s great churches. He created newspaper columns, radio and TV shows, and authored 46 books. Marble’s Sunday attendance leapt from 300 to over 3,000. The couple’s legacy lives on today through the Peale Center and Guideposts. A life-sized bronze statue of Dr. Peale, sculpted by John M. Soderberg, was installed in the Fifth Avenue churchyard in 1998 to mark the 100th anniversary of his birth