To provide financial support to organizations whose ever-positive words and works closely align with the values, beliefs and ideals of Ruth Stafford Peale and Norman Vincent Peale, emphasizing the development of a positive attitude and a spiritual faith that foster meaningful change and growth.



Advancing a world where faith-driven optimism is clear, common and contagious. 

Positive thinking audio

Listen to Norman Vincent Peale's Best Selling Audio Classic

The Power of Positive Thinking

The classic bestseller from Dr. Norman Vincent Peale – is now available as an unabridged audiobook for the very first time! Exclusive to this new edition is a brand-new foreword written and read by Dr. Peale's grandson, Clifford Peale. With 17 million copies sold across formats in over 40 languages, Dr. Peale’s powerful message of faith and inspiration continues to resonate with listeners around the world. Filled with practical and timeless techniques and advice, you will discover how to energize your life —and give yourself the initiative needed to carry out your ambitions and hopes.

“Every problem has in it the seeds of its own solution.”

Dr. Norman Vincent Peale

“Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy.”

Dr. Norman Vincent Peale

“Change your thoughts and you change your world.”

Dr. Norman Vincent Peale

"There is a real magic in enthusiasm. It spells the difference between mediocrity and accomplishment."

Dr. Norman Vincent Peale

"The life of inner peace, being harmonious and without stress, is the easiest type of existence."

Dr. Norman Vincent Peale